About the project
River City Pet Camp is a locally-owned doggy day care, pet boarding facility, and pet groomer. The goal of this project was a bit challenging:
- To include all information on all services, hours of operation, prices, etc.
- To be bright and colorful while still accessible for the vision impaired (and also because who wants a garish website?)
- To keep the design mobile-friendly since majority of users are on mobile
- To accomplish all these goals on a single web page because the client wanted a landing page
User Research
During this project, I had to set some expectations with the client regarding the main heading of the site. They did not want to use the term "day care," but keyword research showed that's what users were looking for. After walking them through my rationale behind the words I chose to use, they approved the copy and I moved forward with design.
Design Approach
I wanted the website to scream "we love animals" while still being modern, informative, and responses. I sourced animal illustrations from platforms like Envato and ran them through Illustrator so they were sized and colored correctly.
Project results
A simple, colorful website that includes all the need-to-information and required documents while remaining mobile-friendly and accessible.
