Resume
A look at the hard data: what I've done, what I've accomplished, what I've learned.
About me
I have over eight years of experience in copywriting, editing, and web and UX design. During my career, I have worked in the publishing industry with aspiring authors and in the corporate sector with entrepreneurs and established businesses.
Aside from my work at Abide, where I regularly grants and execute cross-channel end-to-end marketing, I offer freelance graphic design and SEO writing services, producing high-quality, audience-targeted content for clients across varied industries. With proficiency in Adobe Creative Cloud, Canva, and analytics tools, I combine creativity with technical skills to engage audiences and achieve performance objectives.
Experience
Marketing Director & Grant Manager
• Secured over $2M in grant funding from federal, city, and foundation sources to support organizational programs
• Directed end-to-end marketing for transportation van and mobile unit launches. Led brand identity creation with custom wraps, logos, and landing pages.
• Orchestrated all marketing efforts, including website, social media channels, print publications, newsletters, advertising campaigns, and special projects. Marketing initiatives resulted in a 111% increase in new client visits for the organization.
Graphic Designer and Content Creator
• Created weekly animated illustrations for Indie Hackers, a tech newsletter with 90,000 subscribers, 40% open rate, 1.4% click-through rate.
• Provided multidisciplinary design services for Lotus Sustainables, including website design, product mockups for sales presentations, and sustainability-focused creative pitched to Target's corporate department.
• Wrote 40,000+ words per month of SEO-optimized blog content and articles for The Write Collective; Produced engaging, high-quality pieces aligned with client's editorial standards and brand voice.
Creative Director
• Executed comprehensive company rebrand overseeing brand visuals, website, social media, product catalog, media kit, sell sheets, line sheets, and packaging redesign.
• Conceptualized and launched 100-page SEO-driven affiliate marketing site in under 3 months to expand revenue channels.Grew affiliate partnership base by 414%, building relationships that generated over $60,500 in new revenue within 8 months.
• Directed digital strategy and creative content that elevated brand awareness and eCommerce performance through data-driven UX, SEO, and affiliate marketing tactics.
Director of Client Services
• Successfully established and maintained client retention rate of >97% each quarter
• Trained 2 new staff members from entry-level positions into management positions
• Spearheaded special projects initiatives for enterprise clients like AT&T
Skills
UI/UX Design
Your brand can be the most breathtaking and brilliant thing ever, but it's worthless if your customers can't navigate your content and find what they're looking for. Through UX design principles, we can help connect prospective clients to your solutions.
User Research
Understanding your users has to be rooted in cold, hard data. Who are they, what are their purchasing habits, what problems are they researching, and what solutions can you provide to help? I help you answer these questions through data-driven user research,
Copywriting
From technical writing for packaging and instructions to creative writing for your blogs and landing pages, I can craft the right words to convey your messaging.
Brand Design
I use tools like Photoshop, Illustrator, InDesign, and Adobe Rush to create comprehensive brand designs for my clients.